The modeling info is the real value. So taking that modeled data, loading it into Cambridge Analytica (which I understand is somewhat of a DMP in this sense),

The modeling info is the real value. So taking that modeled data, loading it into Cambridge Analytica (which I understand is somewhat of a DMP in this sense), and leveraging it with highly-customized creative targeted against Custom Audience uploads using this modeled data would be insanely valuable to a political player with the capital to deploy this info weapon.