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Time Warner will spend $100M on Snapchat original shows and ads
- Animats 9y agoVertical video by the pros. I wonder if large portrait displays will become available again.
- dawnerd 9y ago> I wonder if large portrait displays will become available again. Turn display sideways?
- petecox 9y agoHa :) I guess I'm one of the few hoping fixed orientation landscape laptops recede as tablets gain traction. A portable tripod mount that flips to portrait would be far more convenient for A4 documents than a form factor that hasn't changed since the 90s.
- dragonwriter 9y ago> I wonder if large portrait displays will become available again. Monitor stands for LCD panels that support rotation (and video drivers that do the same) have never stopped being available.
- eecc 9y agoCrystal polarization always makes the viewing in portrait quite odd
- tgb 9y agoWhat's the difference between that for desktop displays and a handheld display that we frequently reorient without complaint? The smaller range of viewing angle? Different technology?
- occamrazor 9y agoText has many almost vertical oblique lines, but few almost horizontal ones. On non-retina displays Cleartype is more useful with vertically oriented sub-pixels.
- secabeen 9y agoOn TN panels, yes. IPS panels aren't so bad.
- petecox 9y agoI must say I've never noticed but my old Samsung monitor explicitly came with a rotatable stand, so maybe it was designed for both. rant: can people taking eyewitness videos please shoot in landscape? It's one thing to view portrait on a phone but when your footage gets picked up by global news, billions are watching your 15 seconds of fame on a widescreen TV!
- virmundi 9y agoTrue. The angle of refraction tends to be pretty awful on rotated screens. I've got a benq that appears shadowed when I rotate it long ways.
- moolcool 9y agoMore likely: This will flop and won't be on any displays
- komali2 9y agoWell, that's it then. Either I'm officially out of touch, or Time Warner is $100M out of touch. Occam's Razor. Is this what getting old feels like?
- wjnc 9y agoI'm with you: 3 shows a day * 5 minutes * 365 days a year * 2 years < 200 hrs of content for $100M Now express that budget as something relating to advertising budget and profits. Those 200 hrs should steer tens of billions in sales.
- draaglom 9y agoPrime-time TV adverts apparently cost about $75k[1]; $45k for a 5-minute show doesn't seem so unreasonable in that context. [1]: http://www.nielsen.com/us/en/insights/news/2014/advertising-and-audiences-making-ad-dollars-make-sense.html http://www.nielsen.com/us/en/insights/news/2014/advertising-...
- satsuma 9y agoNot to mention prime-time TV is just that -- timelocked. The 5 minute show is on demand and can be accessed at 4AM if the user so chooses.
- joefkelley 9y agoThis is hilariously close to an actual scene from The Simpsons: https://frinkiac.com/meme/S05E20/289238.jpg?b64lines=IEFNIEkgU08gT1VUIE9GIFRPVUNIPyBOTy4KIElUJ1MgVEhFIENISUxEUkVOIFdITyBBUkUKIFdST05HLg== https://frinkiac.com/meme/S05E20/289238.jpg?b64lines=IEFNIEk...
- tootie 9y agoI used to be with it, then they changed what it was. Now what I'm with, isn't it and what's it seems weird and scary. It'll happen to youuuuu.
- 9y ago
- wiineeth 9y agowaits for instagram to do the same thing
- 6stringmerc 9y agoPotential follow-up article: Snapchat stock continues to plunge as teens, annoyed by Time Warner ads, leave in droves.
- satsuma 9y agoIt's entirely possible. Teens stop enjoying things their parents are on.
- Raphmedia 9y agoVery possible. Now when you view one your friend's story it ends with an ads. I don't want to view a publicity for some products right after I see a video of my friends. It was all fine when they added optional publicity feeds/story you could click on. Since it's forced, I can't see it lasting.
- chipperyman573 9y agoIn snaps defence, they make it very clear that it's sponsored and you can skip it (immediately) the same way you skip any other story (sponsored or otherwise). It's really not a huge deal in my opinion.
- CodeWriter23 9y agoAnd just like YouTube, that will evolve into "Skip ad in 3 seconds", then ratchet it up 3-5 seconds at a time until it's 30.
- Raphmedia 9y agoIs it? Half the time I'm watching a friend showing me a quiet video of his pet and then at max volume "HI HAVE YOU HEARD ABOUT THIS PRODUCT?!" Teens have grown up watching adblocked Youtube and adsless Netflix. Their tolerance for annoying ads is much lower than people who got used to cable TV.
- SimbaOnSteroids 9y agoOn the other hand Phillip DeFranco mentioned about a month ago that he had recieved an offer from a "big media company" to produce content for them. It seems very plausible that Time Warner was this big media company. It then follows that if DeFranco is the type of content creator they are looking to to bring on then this new initiative with Snap Inc and Time Warner could prove very successful in bringing in young people to their platform.
- htormey 9y ago"Snap will take 50% of the ad revenue generated by these shows and the content partners will keep the other half" Pretty interesting. Anyone know how this split compares to what FB is offering its partners to make original video content?
- philfrasty 9y agoThink FB pays fixed sums for live content [1]. E.g. Buzzfeed 3.1 million $. Not sure about other (ad) revenue shares though. YouTube is 55 (you) 45 (tube) [2]. [1] https://www.wsj.com/articles/facebook-signs-deals-with-media-companies-celebrities-for-facebook-live-1466533472 https://www.wsj.com/articles/facebook-signs-deals-with-media... [2] http://www.investopedia.com/articles/personal-finance/032615/how-youtube-ad-revenue-works.asp http://www.investopedia.com/articles/personal-finance/032615...
- htormey 9y agoAwesome Thanks!
- moolcool 9y agoWhat an incredible waste of money
- omarchowdhury 9y agoWhy? Just because the shows are delivered through Snapchat?
- hodder 9y agoimo yes that is why.
- smpetrey 9y agoYes. I think that is exactly what moolcool is saying. And he's right. Instagram's (typical users) daily active users just surpassed 700 Million. And the Stories daily active users just surpassed 375 Million [1]. Now Facebook has a juggernaut of ad targeting for very specific audiences. Now if you TW, where would you rather spend your $100 Million on original content and shows? A fully-sustained cruise liner ($FB) or a rapidly sinking dingy ($SNAP)? Sidenote: if any shareholders since the IPO are reading this, sell now. Not only are your shares non-voteable [2], but they are as ephemeral as Snap's users. Get out while you can. [1] https://techcrunch.com/2017/04/26/instagram-700-million-users/ https://techcrunch.com/2017/04/26/instagram-700-million-user... [2] https://www.recode.net/2017/2/21/14670314/snap-ipo-stock-voting-structure https://www.recode.net/2017/2/21/14670314/snap-ipo-stock-vot...
- criddell 9y ago> Now if you TW, where would you rather spend your $100 Million on original content and shows? That depends on the nature of the content and who you were trying to reach. If they want to reach me, put it on YouTube or Vimeo. My kids? Snapchat. My parents? Put it on Facebook or cable TV. Plus, just because they are pouring $100MM into Snapchat doesn't mean they aren't also placing big bets on other platforms.
- celim307 9y agoI mean, i could see this being attractive to me if they have daily stories of behind the scenes. Basically just short clips of actors goofing off or sets/props being made and tested.
- olivermarks 9y agoBet it's fake - saying you are going to spend $100m ad actually doing it are two v different things. Snapchat has already had all its features ripped off by the Faceberg empire and has a fraction of their eyeballs...
- accountyaccount 9y agoSnapchat has a certain demo cornered though. Kids aren't using Facebook like their parents are; it's a brand thing more than a feature thing.
- bjshepard 9y agoMost kids worldwide have no idea what Snapchat is. It's a bubble product.
- olivermarks 9y ago...for now there is a small number of of 'kids' using snapchat, but I suspect it will never hit critical mass and will be a fad platform. I know a lot of middle aged marketing types constantly using Snapchat, seeing if it make them money (even if it's just speeches about it to other marketers..)
- accountyaccount 9y agoI wish I were in the position to call 300m+ monthly active users a "small number of kids"
- olivermarks 9y agoI have a hard time believing that number of 300m...
- gpawl 9y agoSnapchat has some useful popular features, but does it have a wide enough functionality it be where anyone "lives" online?
- zitterbewegung 9y agoSo on the front page [1] it looks like there is a extremely similar deal with CNN and Facebook. And CNN isn't that keen on playing ball with Facebook. The revenue sharing seems to be because the fact that Snap isn't playing from a dominant position. What makes this different revenue sharing? [1] https://www.bloomberg.com/news/articles/2017-06-19/media-companies-are-getting-sick-of-facebook https://www.bloomberg.com/news/articles/2017-06-19/media-com...
- mattacular 9y agoMight be related to this deal as CNN is owned by Time Warner (via Turner)
- warcher 9y agoHm. Feels like a whole lot of companies are jumping on the Netflix bandwagon with original content. And here's the thing that concerns me: Netflix, on a tech level, is pretty much a solved problem. There's stuff left to be done for sure, rust never sleeps, but they're pretty much good to go tech-wise. The content side of their business is an existential struggle, and getting original content right is IMHO a do-or-die proposition for them. They did a pretty damned good job because they have to. All these other guys, they see Netflix doing a really good job on original content, and they want to duplicate the success. Which is understandable, but can they devote the focus at the top level that is necessary to do the job? Or are they going to half-ass it with the expectation that running a content studio is something any idiot liberal arts major can do? Snapchat, for me, isn't in the TV game and shouldn't be. Nor Apple. And the results of their experiments are about what I'd expect out of a couple of big companies messing around with original content.
- IanCal 9y agoTech wise I don't know. I used to think so but on my main device (shield TV) I cannot reliably watch it any more. They have been largely unhelpful in getting it working and seem to refuse to roll back the software to a working version. The latest shield update even removes my previous ability to pin the working version. They no longer, to me, have a working streaming service.
- igk 9y ago>..., rust never sleeps,... I am not familiar with this phrase, what does it refer to? Or are you referring to my current favorite programming language and the need for it to go mainstream? ;-) You can also have another perspective on this: with the lack of investments in moonshots and every less actual work to do, we are now entering the "entertainment industry" phase of our society. You could argue that Netflix creates the on-demand-video equivalent of long form writing, youtube spans from that to shlock novels and comic books...so with vine gone (it's still gone right?), maybe snapchat or instagram will fill the video equivalent of tabloids spanning to facebook posts.
- komali2 9y ago
- serg_chernata 9y agoHonest question, is this $100M deal even that big for the parties at hand? Will they spend all of this money on making ads or is this the sum that Snap will actually receive as payment?
- roymurdock 9y agoSnapchat made $150m in revenue last quarter, assuming a straight 4x multiplication that's $600m in yearly revenue. Adding $50m in revenue (nearly 10%) per year over the next 2 years is pretty substantial and you can bet the account director in charge of the TWC account is having a good day.
- sschueller 9y agoNext week: Netflix buys Time Warner, cancels Snapchat deal.
- omarchowdhury 9y agoWould be quite the interesting merger.
- mattacular 9y agoAT&T beat them to the punch
- dmalvarado 9y agoBut they're a monopoly. Can't they just take $100M and make my bill smaller?
- philfrasty 9y ago„...This deal comes at the perfect time for Snap...“ Yeah what a coincidence.
- jdc0589 9y agowhat in the shit is a snapchat show.
- komali2 9y agoSomewhere buried in the UI (god knows where, but I've seen other successfully navigate to it) are "stories," like you see for your friends, but from not-your-friends. I assume this is where the Time Warner stuff will go.
- Raphmedia 9y agoYou know when you swipe right one time too many and your screen is filled with ads? Click on one. That's a Snapchat show.
- sebbean 9y agolol wtf
- dzonga 9y agoActive attempt at screwing future generations' attention span!! 3-5 minute shows, ohh well.