True, but that's typically a big bet. Very few acquisitions go smoothly. Put it this way, imagine the same article being written about the Tumblr acquisition. I

True, but that's typically a big bet. Very few acquisitions go smoothly. Put it this way, imagine the same article being written about the Tumblr acquisition. It's unclear why he believes Whole Foods constituted an obstacle to Amazon, either. As I say, I'm not betting against Bezos. But not every move he makes is genius, and it's currently too early to call. And groceries are _hard_: history is littered with successful firms and their disastrous expansions. Heck, I remember reading articles about why Apple's new "physical stores" strategy was doomed to failure.