Wasn't there a really big article about this? http://www.theverge.com/2017/6/13/15782200/one-device-secret-history-iphone-brian-merchant-book-excerpt http://ww

Wasn't there a really big article about this? http://www.theverge.com/2017/6/13/15782200/one-device-secret-history-iphone-brian-merchant-book-excerpt http://www.theverge.com/2017/6/13/15782200/one-device-secret... The gist of it is the entire company wanted to do a phone because of how cool it would be. The work of three secret teams unbeknownst to Steve Jobs came together in just the right ways to make the iPhone.