1. Life is short and there's so much to do. 2. I'm building a business and I have competitors who want to take my market share. Either of these two thoughts a

1. Life is short and there's so much to do. 2. I'm building a business and I have competitors who want to take my market share. Either of these two thoughts are enough to galvanise me. #2 in particular can snap me wide awake with blood pumping and ideas firing. Ultimately I am guided by the principle of least regret, although I find that more useful as a decision making construct than a motivation tool.