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Your comment is basically saying you think the high standards and customer experience that Whole Foods has cultivated will stop under Amazon's leadership. If t

• coldtea 9y ago
  >If that's the case, and there is sufficient demand, another "Whole Foods" will sprout and fill that market demand. Other possibilities: a) there's no sufficient demand, so that's the new situation the few discerning customers have to deal with forever b) there's demand, but it's no sufficient enough to support two such big chains, so at best smaller, scattered around the country competitors arise, with jacked-up prices to support the higher standards (since they are not WF scale) c) there's sufficient demand, but the Amazon merger has given WF so much power that they can crush any challenger d) there's sufficient demand, but for a new challenger to emerge, gain traction and cover even half of the area WF covers will take close to a decade Real markets are not like some economic fairy tale...