I've thought for a while that people need to take hiring advice given by 37Signals and Fog Creek (Joel on Software) in perspective. It's a very different experi

I've thought for a while that people need to take hiring advice given by 37Signals and Fog Creek (Joel on Software) in perspective. It's a very different experience hiring when there are thousands of programmers who would die to work on your stuff than when you're an upcoming startup that nobody's heard of. That's not to say that their advice is wrong - Smart and Gets Things Done has lots of great advice. Keep in mind when reading these books/blogs that people aren't going to launch websites, Twitter campaigns, or rearrange their lives to get your attention like they do for 37signals and Joel.