Perhaps more importantly nowadays with this gen of unicorns: Companies are willing to spend a looooot more on acquisition of users, beyond the actual value of t

Perhaps more importantly nowadays with this gen of unicorns: Companies are willing to spend a looooot more on acquisition of users, beyond the actual value of the users. Mainly to try a monopolistic play. Uber is the typical example of "turn money into market share", though you can see a lot of SV companies nowadays spending a huge amount in this space.