Plus they surf the 'ethical marketing' wave very big time. e.g: If you buy a mattress from us, we'll donate one to someone in need. TLDR -> You can only buy 2

Plus they surf the 'ethical marketing' wave very big time. e.g: If you buy a mattress from us, we'll donate one to someone in need. TLDR -> You can only buy 2 mattresses from us and we will only give one to you, cash in the moral benefit of being 'good', possibly get tax exemption on your dollar. And btw, by doing this we don't just insult your intelligence, we also kill the competition as there are people competing on the market for people in need already. Fun hint, I remember shopping for a mattress few months ago, eventually seeing their ads following me everywhere I'd go on the internet for a few weeks. But not only that, 2 days later I received an actual letter with a 'deal' from Casper. Long story short, casper no thanks!