I don't know if it's because I've been under a rock, but I noticed Uber advertising on TV for the first time this weekend with a "everyone needs a side-hustle"

I don't know if it's because I've been under a rock, but I noticed Uber advertising on TV for the first time this weekend with a "everyone needs a side-hustle" tagline. I noticed it because it's always a little jarring when SV technology companies turn to traditional media advertising (I still remember the Google SB ad), but I took it as a sign that Uber's organic driver growth has taken a real hit recently and they're now having to actively work to attract drivers.