"If anyone knows any way out of this besides increasing the number of users by several orders of magnitude, I'd love to hear it" Disclaimer: I have never run a

"If anyone knows any way out of this besides increasing the number of users by several orders of magnitude, I'd love to hear it" Disclaimer: I have never run a reviews site so this might just be a wild idea. What if you implemented a karma system like HN/Reddit/Digg and rewarded users for their relative karma score for particular comments to other users commenting on the same thing. For those who achieve a certain relative score, you can give them prizes, discounts, etc. I mention relative score since this would curb the incentive to game the system.