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I'm actually shocked that #deleteuber had that large of an impact. Maybe this is the cynic inside me, but I feel like social media campaigns like those didn't h

I'm actually shocked that #deleteuber had that large of an impact. Maybe this is the cynic inside me, but I feel like social media campaigns like those didn't have much impact. Guess I was wrong.

erdle 9y ago
at the end of the day it's just an app... there is no Uber infrastructure such as a bus stop... very few real assets... and not a ton of IP if every car company, Google, and others are competing. they had a great brand and the only thing they had to do was not fuck it up before they reached the next level. and instead they spent most of their cash on fighting rivals, built a culture that is eroding the brand and behind on the next thing in transportation.
- valuearb 9y ago
  Getting your app on someones phone is a substantial, lasting competitive advantage. Getting them to use it regularly is even more of one.
valuearb 9y ago
It looks like it barely had any effect. Lyft has been far behind but slowly gaining mark share for years. The chart looks like they briefly accelerating that gain rate, then returned to normal.
ars 9y ago
It didn't. Draw a straight line from early 2015 to present. Notice the trendline, and how late 2016 was above the line, then the correction, and back to trendline.
- adventurer 9y ago
  Was the correction you mentioned not caused by #deleteuber? It seems like the impact was a huge correction.
jseliger 9y ago
Not clear that it has. From FTA: Uber’s global sales are still growing, with first-quarter revenues surging to $3.4bn, triple the levels of the previous year. However, its growth rate in the US is slowing and investors have become concerned after a period of crisis has left its top ranks in disarray. In other words... the company is still growing massively, from a large base. It's just not growing as fast as it once did. As happens too often, the headline doesn't match the data.

I'm actually shocked that #deleteuber had that large of an impact. Maybe this is the cynic inside me, but I feel like social media campaigns like those didn't have much impact. Guess I was wrong.

erdle 9y ago

at the end of the day it's just an app... there is no Uber infrastructure such as a bus stop... very few real assets... and not a ton of IP if every car company, Google, and others are competing. they had a great brand and the only thing they had to do was not fuck it up before they reached the next level. and instead they spent most of their cash on fighting rivals, built a culture that is eroding the brand and behind on the next thing in transportation.

valuearb 9y ago
Getting your app on someones phone is a substantial, lasting competitive advantage. Getting them to use it regularly is even more of one.

valuearb 9y ago

It looks like it barely had any effect. Lyft has been far behind but slowly gaining mark share for years. The chart looks like they briefly accelerating that gain rate, then returned to normal.

ars 9y ago

It didn't. Draw a straight line from early 2015 to present. Notice the trendline, and how late 2016 was above the line, then the correction, and back to trendline.

adventurer 9y ago
Was the correction you mentioned not caused by #deleteuber? It seems like the impact was a huge correction.

jseliger 9y ago

Not clear that it has. From FTA: Uber’s global sales are still growing, with first-quarter revenues surging to $3.4bn, triple the levels of the previous year. However, its growth rate in the US is slowing and investors have become concerned after a period of crisis has left its top ranks in disarray. In other words... the company is still growing massively, from a large base. It's just not growing as fast as it once did. As happens too often, the headline doesn't match the data.