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I suspect they'll turn it into Trader Joe's with delivery, not Wal-Mart. Lower prices, lack of brand names. Think AmazonBasics, but for food. I wouldn't buy an

by clubm8 9y ago

I suspect they'll turn it into Trader Joe's with delivery, not Wal-Mart. Lower prices, lack of brand names. Think AmazonBasics, but for food. I wouldn't buy anything important off AmazonBasics, but for cables, shower speakers, and other minor things it's Good Enough. If you had to choose between perfect, high quality produce and staples you drive to a physical store for, or decent (but not perfect) produce you can have delivered at the same (or lower) cost, which would you pick?

spilk 9y ago
They have been dipping their toes into house-brand food goods in the past few years with their Happy Belly brand of stuff. I've generally been happy with it.
sureshv 9y ago
That wouldn't surprise me, last I looked Whole Foods had a substantial amount of their house brand (365) in inventory. Amazon can just tap into the existing pipeline and rebrand if needed.
- newzzy 9y ago
  in Belgium Delhaize also has a 365-brand
WheelsAtLarge 9y ago
Agree, turning it into a Wal-Mart like store wastes the Whole foods brand name. The current customer base would move to other stores. Best to keep their customer base and lower costs. Trader Joe's is a great example. They're going to automate as much as possible with the goal of reducing costs, use the stores as a base for the Amazon Fresh delivery business, expand prime fresh and reduce product selection at the stores. I suspect the stores will become a base for Blue Apron like ready to make food deliveries.
rayiner 9y ago
> If you had to choose between perfect, high quality produce and staples you drive to a physical store for, or decent (but not perfect) produce you can have delivered at the same (or lower) cost, which would you pick? There are tons of grocery delivery services around where I live, none of which I use. We still go to the Whole Foods because we like to wander around tasting the free samples, being able to pick the produce items we want, maybe having lunch at the prepared food section, etc. That's a big part of the appeal.
BoiledCabbage 9y ago
> I wouldn't buy anything important off AmazonBasics, but for cables, shower speakers, and other minor things it's Good Enough. I assumed the same, then actually bought something off Amazon basics. I can't speak for everything, but man was it low quality. It's like they were aiming for just barely above the bar. Simple things like sheets and blankets. So cheaply made.

by clubm8 9y ago

spilk 9y ago

They have been dipping their toes into house-brand food goods in the past few years with their Happy Belly brand of stuff. I've generally been happy with it.

sureshv 9y ago

That wouldn't surprise me, last I looked Whole Foods had a substantial amount of their house brand (365) in inventory. Amazon can just tap into the existing pipeline and rebrand if needed.

newzzy 9y ago
in Belgium Delhaize also has a 365-brand

WheelsAtLarge 9y ago

Agree, turning it into a Wal-Mart like store wastes the Whole foods brand name. The current customer base would move to other stores. Best to keep their customer base and lower costs. Trader Joe's is a great example. They're going to automate as much as possible with the goal of reducing costs, use the stores as a base for the Amazon Fresh delivery business, expand prime fresh and reduce product selection at the stores. I suspect the stores will become a base for Blue Apron like ready to make food deliveries.

rayiner 9y ago

> If you had to choose between perfect, high quality produce and staples you drive to a physical store for, or decent (but not perfect) produce you can have delivered at the same (or lower) cost, which would you pick? There are tons of grocery delivery services around where I live, none of which I use. We still go to the Whole Foods because we like to wander around tasting the free samples, being able to pick the produce items we want, maybe having lunch at the prepared food section, etc. That's a big part of the appeal.

BoiledCabbage 9y ago

> I wouldn't buy anything important off AmazonBasics, but for cables, shower speakers, and other minor things it's Good Enough. I assumed the same, then actually bought something off Amazon basics. I can't speak for everything, but man was it low quality. It's like they were aiming for just barely above the bar. Simple things like sheets and blankets. So cheaply made.