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Brand name? I'm no marketing expert but maybe they want to trade on the name in the same way Cadillac has gone further and further down market but is still mark
by celim307 9y ago
Brand name? I'm no marketing expert but maybe they want to trade on the name in the same way Cadillac has gone further and further down market but is still marketed as a luxury brand that can compete with European luxury cars
- coredog64 9y agoI'd say that Cadillac is doing better at not going too far down market. In the 80s they badge engineered a Cavalier. https://en.m.wikipedia.org/wiki/Cadillac_Cimarron https://en.m.wikipedia.org/wiki/Cadillac_Cimarron