4 ms·
Why would you buy Whole Foods to compete with Walmart? Seems like totally different branding and target markets...
by epmatsw 9y ago
Why would you buy Whole Foods to compete with Walmart? Seems like totally different branding and target markets...
- WalterSear 9y agoBecause you just wanted to pick up a bricks and mortar chain to populate with your own stores.
- epmatsw 9y agoSeems like there's other brands that you could acquire if that was the goal (Safeway, Ingles, Publix, Kroger, etc), but maybe those are too big? Anyways, just seems like a waste to trash the Whole Foods brand when I imagine that's a pretty solid chunk of their value.
- rainbowmverse 9y agoDoes Ingles have any locations outside the southeast? I'm surprised to see it mentioned here.
- epmatsw 9y agoThat's a good question actually. I was just thinking of nearby grocery stores off the top of my head.
- WalterSear 9y agoIs it necessarily a waste, or perhaps a gamble of appealing to different type of consumer? What if Whole Food's brand cachet means as much, or more, to people who can't afford to shop there? In some circles 'Whole Foods shopper' is a denigration, drenched in jealousy. There may be a demographic that perceive Whole Food brand aspirationally, who will be brought in by reducing quality and prices.