I agree, he also has a video where he posits that Amazon will kill brands, and make brands obsolete. I don't think we will ever live in a world where every prod

I agree, he also has a video where he posits that Amazon will kill brands, and make brands obsolete. I don't think we will ever live in a world where every product is manufactured and packaged by Amazon. Sure Amazon would love that outcome, but it goes against the consumers need for choice, and then there's also the fact that brands have the resources to compete like you mentioned.