Behavioural game design is a/the topic you should be checking out. I linked to a couple of good articles in a post here: http://www.lonegunman.co.uk/2010/03/19

Behavioural game design is a/the topic you should be checking out. I linked to a couple of good articles in a post here: http://www.lonegunman.co.uk/2010/03/19/behavioural-game-design-and-the-manipulation-of-fun/ http://www.lonegunman.co.uk/2010/03/19/behavioural-game-desi... Design with Intent's "Learning from game design: 11 gambits for influencing user behaviour" post is worthwhile: http://architectures.danlockton.co.uk/2010/03/22/learning-from-game-design-11-gambits-for-influencing-user-behaviour/ http://architectures.danlockton.co.uk/2010/03/22/learning-fr...