Also possible one of the least flashy UIs. It's not just about making the content stand out, Medium does it better and is quite a bit closer to Twitter in terms

Also possible one of the least flashy UIs. It's not just about making the content stand out, Medium does it better and is quite a bit closer to Twitter in terms of quality of content/interaction. It's also about being actively simplistic, and requiring some effort from the reader. But also the tight moderation.