They could and it would probably not get enough traction. "Just another walled garden and more power for Google to squash whoever they like or don't like, sigh"

They could and it would probably not get enough traction. "Just another walled garden and more power for Google to squash whoever they like or don't like, sigh". Hard to get people excited about that. I suppose the idea here is that crypto-based tokens are more open: I'd need to research how exactly it is handled on Ethereum chain but I imagine Brave won't solely be in control over what happens to BAT.