Nothing is stopping that model from being used...it is already being used in some cases. And at least from what I can tell, that model has an actual shot at mak

Nothing is stopping that model from being used...it is already being used in some cases. And at least from what I can tell, that model has an actual shot at making a profit. But it is important to note that delivery in general isn't impossible to make viable, but rather the specific type of delivery that Prime Now and Instacart are offering...where you order and get it an hour later. There are plenty of ideas out there that could work quite well, but Amazon and Instacart have already hooked their customers on a higher service standard that will never pay off for them, and if they want to change it to make it viable they are gonna have to piss off a lot of customers.