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This. Instacart is really just a luxury service for the middle/upper class. Those same customers have Amazon Prime and guess what Prime Fresh will offer soon? (

• ghaff 9y ago
  As of a few years ago, Peabody seems to have had revenues of about $500 million which I think was about 10% of the total online delivery market. Is there room to grow this pie? Sure. But this is a business that's been around since Webvan days and is still really a niche. For starters it's a good bet that your average Walmart customer will pay approximately zero premium for home delivery. More broadly it's just not something people have voted with their wallets for. The Silicon Valley developer who deeply resents and is stressed out by a trip to the supermarket is just not your average consumer.
  • lobster_johnson 9y ago
    Did you mean Peapod?
    • ghaff 9y ago
      Yes Peapod :-) I think I got autocorrected.