Behind the Arches is a great book on the topic of McDonalds. The author argues all their biggest successes came from new product ideas that were forced onto cor

Behind the Arches is a great book on the topic of McDonalds. The author argues all their biggest successes came from new product ideas that were forced onto corporate by franchisees who insisted they knew what customers wanted. Meanwhile every product invented by HQ flopped (Kroc was notorious for this). I'd love to know where the new products in this article come from. http://www.goodreads.com/book/show/341643.McDonald_s http://www.goodreads.com/book/show/341643.McDonald_s