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Reddit gold is one way they make money. But they modify every outgoing link for affiliate money. https://www.reddit.com/r/announcements/comments/4mv578/affilia

• bpicolo 9y ago
  I thought they announced that they killed that experiment? Might be wrong, though, can't find that now
  • griffinmichl 9y ago
    We did kill that feature.
    • jacquesm 9y ago
      That wasn't a feature.