> Efficiency and cheapness would go against the Whole Foods brand. I don't know what this means. The WF experience has nothing to do with these things. The pri

> Efficiency and cheapness would go against the Whole Foods brand. I don't know what this means. The WF experience has nothing to do with these things. The price (cheap or less-than-expensive) and efficiency (I think you mean availability?) aren't really important, other than they are successful in the same way Trader Joes is successful, in fewer locations.