You're correct that the target phrase isn't particularly high competition and that our Wordpress installation is already fairly SEO optimized, so yeah, I guess

You're correct that the target phrase isn't particularly high competition and that our Wordpress installation is already fairly SEO optimized, so yeah, I guess it is a little misleading. Good spot. WRT Boing Boing and Radar, it's really just a case of writing content that appealed to those demographics/authors. We wrote an article that analyzed the changing use of language in UK parliament (all parliament discourse is available in XML files), which BB picked up on. Then we also wrote about potential open source bias in Wikipedia editing, which Radar picked up on (let's not get into that discussion here though!). So no particular secrets, just spending some time doing some research and writing some content off that research.