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Well, my experience of pitching to major bloggers has been frustrating. For example, I've mailed Mashable thrice and filled the Startup Series application but
by paraschopra 16y ago
Well, my experience of pitching to major bloggers has been frustrating. For example, I've mailed Mashable thrice and filled the Startup Series application but I never heard back from you. I can read from your post that you get a deluge of emails and it is totally understandable from your perspective. But from the startup perspective, it is frustrating not to hear back. After a few emails, you start wondering if anyone is even reading your email or even opening it. Being a major blog, of course, you cannot write about every startup that emails you but even a small (non-automated) reply saying that a particular startup might not be a good fit goes a long way. In fact, I started wondering if my mail was going to spam box or if something was wrong with my email program. Do you think replying to every mail is impossible? Of course, you don't have to do it personally.
One exception is RWW who replied saying they usually don't cover startups of my type. I liked the fact that they cared enough to atleast reply.
Reference thread: How to get major bloggers write about my bootstrapped startup? http://news.ycombinator.com/item?id=1351460 http://news.ycombinator.com/item?id=1351460
- jolie 16y agoHey there! So, I can see why Mash didn't get back to you and why RWW didn't write about your company. It's really hard to get regular people who don't own websites interested in stuff like security, optimization, downtime monitoring... anything to do with the backend of the Internet, anything that shows the "man behind the curtain." And in your case, I'd say you don't even really need coverage on a major blog. The majority of readers of a major blog aren't going to be paying customers. I'd honestly advise you to go after a niche publication. Sure, it's not as splashy, but I guarantee it'll get the job done a lot better and convert a higher percentage of post-readers. Make sense?
- rooshdi 16y agoHey Jolie, So you're looking for services geared towards people who don't own websites? A couple of friends and I are bootstrapping a social desktop service called Favetop.com, which may be attractive to many of your readers looking for an easier internet experience. I emailed Mashable earlier and submitted our service for the Spark of Genius feature but haven't received any responses. I'm going to follow your recommendation and fill out the Pitch Your Startup form next. Thanks for the suggestion.
- paraschopra 16y agoHi Jolie, Thanks for your reply. Yep, I totally understand (in hindsight) that my service may not be the best fit for your audience. All I was complaining about was a lack of response :) Actually, I had pitched Mashable only after doing a fair amount of research which concluded that you do write about web analytics, optimization and marketing sort of stuff. Here a few recent stories which nicely fit your description of "man behind the curtain" http://mashable.com/2010/01/04/quantcast-funding/ http://mashable.com/2010/01/04/quantcast-funding/ http://mashable.com/2010/05/11/ibm-social-media-analytics-tool/ http://mashable.com/2010/05/11/ibm-social-media-analytics-to... http://mashable.com/2010/02/25/webtrends-facebook-analytics/ http://mashable.com/2010/02/25/webtrends-facebook-analytics/ http://mashable.com/2007/06/25/analytics-toolbox/ http://mashable.com/2007/06/25/analytics-toolbox/ Of course, now I am going ahead with niche blogs in web analytics and online marketing domain (and finding success too) but when I was preparing to pitch you (and other major bloggers) I had made sure that they covered similar stories in the past (except that I am bootstrapped and they got funding!) EDIT: fixed typos
- deleted 16y ago[deleted]