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I think you have their original style promise a bit off -- They were effectively marketing as "not your father's Dockers". Their cuts were well on the slim side
by jowiar 9y ago
I think you have their original style promise a bit off -- They were effectively marketing as "not your father's Dockers". Their cuts were well on the slim side -- maybe not Armani slim, but they fit a whole lot slimmer than generic non-designer department store khakis.
http://business.time.com/2010/05/18/bonobos-very-fit-to-lead/ http://business.time.com/2010/05/18/bonobos-very-fit-to-lead...
- cvwright 9y agoAccording to the Time article, these guys are paying college-educated sales staff ("ninjas") to constantly phone and tweet with their customers, in order to sell pants that are basically Dockers with slightly different tailoring for $195 per pair. Who can read that article and tell me we're not in a bubble? The whole piece reads like a parody from Silicon Valley.