WF has been struggling because they helped paved the way for mainstreaming of organic, sustainable, etc. They couldn't pivot really and everyone else was underc

WF has been struggling because they helped paved the way for mainstreaming of organic, sustainable, etc. They couldn't pivot really and everyone else was undercutting their high prices and they've been unable to increase profitable foot-traffic to stay alive. Amazon could basically use WF as a laboratory for deploying Amazon Go without having to build grocery logistics from scratch. Hope it works out.