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The trickle-up approach definitely works. Look at The Next Web and Inside Facebook... they break so many cool apps that then get picked up by RWW, TechCrunch, o
by jolie 16y ago
The trickle-up approach definitely works. Look at The Next Web and Inside Facebook... they break so many cool apps that then get picked up by RWW, TechCrunch, or Mashable.
Also, if you catch a night or weekend writer/editor, you could be in luck. There have been so many times -- especially at RWW -- when I was absolutely starved for something to write about on a Sunday night. I would have killed/maimed to get a pitch email then, but everyone was waiting until Monday morning to flood my inbox.
- derefr 16y ago> I would have killed/maimed to get a pitch email then, but everyone was waiting until Monday morning to flood my inbox. Why not just dig through the pile of things that didn't end up getting published on Monday (or, to be more systematic, why not have a "slow news day" queue that less-interesting stories could be shunted into after a first pass)?
- jolie 16y agoGood idea, but shit gets buried so, so quickly. I always tried to go over old stuff from the inbox, but it's tough.
- patio11 16y agoI have learned that when a woman says "All the good men are taken", she is really making a comment about herself. The relevance of this as it regards journalists with a full inbox and dearth of story ideas is left as an exercise for the reader.
- jolie 16y agoI'll give you my inbox for a day, and we'll see what you can make of it. =) Snark aside, it's really different on this side of the divide. Finding a relevant angle or some aspect of a startup that your average Internet user can relate to is extremely difficult, and writers and editors have to be very picky sometimes.
- lincolnq 16y agoAha! So you have to do what PR people do anyway, which is send a pre-canned interesting story which just happens to highlight your company.