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To me I fail to see the value because Aldi is here and expanding and now Lidi is following. while they may be on the opposite end of the market from Whole foods
by Shivetya 9y ago
To me I fail to see the value because Aldi is here and expanding and now Lidi is following. while they may be on the opposite end of the market from Whole foods I do think they are where the market will truly end up. The middle to higher end grocery stores are going to face a tough time with the discounters and we have yet to see if the European model of grocery can covert a large number of shoppers.
with regards to the purchase I can imagine cobranding or in store only advertising. perhaps they can use it let people pick up orders themselves? Online grocery ordering but only where a Whole Foods store is available.
- eric_the_read 9y agoThe value is that Aldi is nowhere near here, and Lidi is completely un-heard-of. The only reason I know about Aldi is that I spent a couple of years working in Chicago (and living further out), and even there I had to drive a long ways out of my way to find an Aldi. I think I went once in the 2 years I was there. Whole Foods is everywhere.
- eric_the_read 9y agoWell, I'm wrong. There are ~430 WF locations worldwide; there are 1,600 Aldis in the US. it's just that aside from southern California, they don't seem to have a lot of locations in the West. My closest Aldi is ~550 miles away; my closest Whole Foods is a lot closer.
- thinkling 9y agoFYI Aldi also owns Trader Joe's. EDIT: apparently I was effectively wrong, different Aldis: https://news.ycombinator.com/item?id=14569051 https://news.ycombinator.com/item?id=14569051
- KGIII 9y agoNo. There is no Whole Foods within 100 miles of me, and I am in the continental US.