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I wouldn't underestimate the number of people whose buying strategy is "cheap, but not the bottom".
by erikpukinskis 9y ago
I wouldn't underestimate the number of people whose buying strategy is "cheap, but not the bottom".
- rmoriz 9y agoALDI and Lidl are not the bottom. In Germany they outperform traditional super markes in many quality tests. The key is the lean store/logistics scheme to reduce costs, not to sell crappy products. This combination is almost unbeatable, especially when carried out in a responsible manner: Only the right locations, own the property, no man in the middle (think of all the US high yielding retail mall REITs), only selective use of advertisement.