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> Customers already trust Whole Foods and they like the assortment, but (1) only a small percentage of the population has access to a store, and (2) an even sma
by laretluval 9y ago
> Customers already trust Whole Foods and they like the assortment, but (1) only a small percentage of the population has access to a store, and (2) an even smaller percentage of the population can afford it.
> What if this is about taking the Whole Foods concept online in a big way ... make it dramatically more efficient, aggressively lower prices, and deliver all this goodness to a far larger percentage of the population?
Efficiency and cheapness would go against the Whole Foods brand.
- muninn_ 9y agoOnly if you erode their core customer values and degrade the products. I find it easy to imagine a more streamlined business with more affordable prices in Whole Foods. Why not?
- SaintGhurka 9y ago> Efficiency and cheapness would go against the Whole Foods brand. For their existing customers, yes, but WF has become an aspirational brand. What if the play is to gain a large number of less affluent customers by WF-labeling lots of inexpensive things? Search Amazon for some commodity like corn meal, or rolled oats. There's a huge price difference between Quaker brand and Bob's Red Mill. Amazon could insert Whole Foods brand right in the middle and skim customers from both ends while maintaining handsome margins.
- jack9 9y ago> Efficiency and cheapness would go against the Whole Foods brand. I don't know what this means. The WF experience has nothing to do with these things. The price (cheap or less-than-expensive) and efficiency (I think you mean availability?) aren't really important, other than they are successful in the same way Trader Joes is successful, in fewer locations.
- puranjay 9y agoWhat if you increase efficiency and cheapness in non visible areas that customers don't get to see?