In my view, the customer base is more important than the actual business, and so it may or may not retain its current form over time - my guess is that it will

In my view, the customer base is more important than the actual business, and so it may or may not retain its current form over time - my guess is that it will morph into Amazon's vision for retail. I bet 95% of WF shoppers are prime members already - ie. people with disposable income - and patronage and walletshare from that demographic is what Amazon values.