Is this so different than say Apple's "I'm a Mac, I'm a PC" advertisements? Posterous believes they have a system which has a lower barrier of entry for users o

Is this so different than say Apple's "I'm a Mac, I'm a PC" advertisements? Posterous believes they have a system which has a lower barrier of entry for users of these other platforms. The only thing different is that they are taking a more direct advertising route than word of mouth, and are using tactics and advertising styles that you usually only see in much larger companies. Good on them for aiming high!