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Bonobos started out selling decent-looking business-casual type pants for "normal-sized" guys, i.e. those of us who would not fit in the skinny pants that were

by biztos 9y ago

Bonobos started out selling decent-looking business-casual type pants for "normal-sized" guys, i.e. those of us who would not fit in the skinny pants that were becoming the rage. They had show- and fitting-rooms, but you had to then order the stuff (could be done in the showroom) and wait for delivery... in the US only. They said they were barred from shipping to the EU because someone else had the trademark there. Not sure what became of their quality but I bought two pair about five years ago, loved one and the other was meh... and then they discontinued the style of the one I liked before I could order another pair. :-( Walmart was definitely not the image they were going for originally, IIRC the founders were Stanford kids.

bogomipz 9y ago
>"Walmart was definitely not the image they were going for originally, ..." This was my thought too, you could go into the brick and mortar Bonobos store(Guideshops) and get a fitting, a consultation and they would offer you local craft beer. This seems like the antithesis of "one stop shopping."
jowiar 9y ago
I think you have their original style promise a bit off -- They were effectively marketing as "not your father's Dockers". Their cuts were well on the slim side -- maybe not Armani slim, but they fit a whole lot slimmer than generic non-designer department store khakis. http://business.time.com/2010/05/18/bonobos-very-fit-to-lead/ http://business.time.com/2010/05/18/bonobos-very-fit-to-lead...
- cvwright 9y ago
  According to the Time article, these guys are paying college-educated sales staff ("ninjas") to constantly phone and tweet with their customers, in order to sell pants that are basically Dockers with slightly different tailoring for $195 per pair. Who can read that article and tell me we're not in a bubble? The whole piece reads like a parody from Silicon Valley.

by biztos 9y ago

bogomipz 9y ago

>"Walmart was definitely not the image they were going for originally, ..." This was my thought too, you could go into the brick and mortar Bonobos store(Guideshops) and get a fitting, a consultation and they would offer you local craft beer. This seems like the antithesis of "one stop shopping."

jowiar 9y ago

I think you have their original style promise a bit off -- They were effectively marketing as "not your father's Dockers". Their cuts were well on the slim side -- maybe not Armani slim, but they fit a whole lot slimmer than generic non-designer department store khakis. http://business.time.com/2010/05/18/bonobos-very-fit-to-lead/ http://business.time.com/2010/05/18/bonobos-very-fit-to-lead...

cvwright 9y ago
According to the Time article, these guys are paying college-educated sales staff ("ninjas") to constantly phone and tweet with their customers, in order to sell pants that are basically Dockers with slightly different tailoring for $195 per pair. Who can read that article and tell me we're not in a bubble? The whole piece reads like a parody from Silicon Valley.