(Mis-)Quoting John Steinbeck, "the poor see themselves not as an exploited proletariat, but as temporarily embarrassed millionaires". This can be a powerful dr

(Mis-)Quoting John Steinbeck, "the poor see themselves not as an exploited proletariat, but as temporarily embarrassed millionaires". This can be a powerful driver. And if it gets people to stop smoking, which is a devastatingly unhealthy habit, well, I'm ok with that.