I think this is to bolster fresh and prime now. As far as I know Fresh is currently limited to very few areas. This might allow them to extend that. Prime Now i

I think this is to bolster fresh and prime now. As far as I know Fresh is currently limited to very few areas. This might allow them to extend that. Prime Now in my areas has a very limited grocery selection from Amazon itself, but also delivers from a local chain that I see as a Whole Foods copy cat. This will allow them to drastically extend the groceries they make available themselves and get way more control over what's available.