It seems like it's just the culture that has been established around iPhone, and now iPad apps. There are so many $2 apps out there it's no wonder you need a b

It seems like it's just the culture that has been established around iPhone, and now iPad apps. There are so many $2 apps out there it's no wonder you need a big hit to make decent money from a single app (http://news.ycombinator.com/item?id=1451496 http://news.ycombinator.com/item?id=1451496). I'm generally neutral on 37signals, but I actually think the $10 price point is a great choice in this case. It's almost deliberately against the grain, which makes sense if you don't think the current pricing of apps is sustainable.