4 ms·

I wonder if they will keep the brand or change it to Amazon.

• whatok 9y ago
  Said it will operate as a standalone business for now.
  • opportune 9y ago
    Completely standalone, or integrated into the Amazon infrastructure while maintaining the Whole Foods brand and product line? I could see Amazon using whole foods as a kind of local "base" for grocery delivery services. Having a physical store to offload perishables onto if online demand doesn't match supply really makes sense.
    • jordache 9y ago
      Margin on them asparagus water is tremendous!
• noway421 9y ago
  Could be assimilated with the Amazon brand. Say, Amazon Whole Foods (AWF for short).
• brad0 9y ago
  Most likely they'll keep it. Amazon has acquired brands in the past and kept their name. Twitch is a good example.