The idea behind the name is that rather than just tutoring generally (which is provided by sites like wyzant), these tutors are specially selected for their com

The idea behind the name is that rather than just tutoring generally (which is provided by sites like wyzant), these tutors are specially selected for their competence with certain MOOCs - they've taken these courses before, typically as a student in a university. The "u" represents the learner - while MOOCs are a depersonalized learning medium, this service puts "u" back into it. We don't offer MOOCs, but a service used parallel to taking a MOOC to enhance the student's likelihood of success.