I'm speculating wildly, but it's not like demand is totally inelastic for launches. If you can make launches a lot cheaper, then it's not totally inconceivable

I'm speculating wildly, but it's not like demand is totally inelastic for launches. If you can make launches a lot cheaper, then it's not totally inconceivable that they might make it up in additional volume. Also, if Musk's goal is Mars, then the best thing for that is the healthiest possible space program, which requires the most economic launches.