Yes, believing in Snap is believing they have the AR market. If you watch the latest Facebook conference and their AR announcement, Zuckerburg attacks this dir

Yes, believing in Snap is believing they have the AR market. If you watch the latest Facebook conference and their AR announcement, Zuckerburg attacks this directly by calling the Camera the next "platform" as if we are installing apps directly onto the Camera. [0] Facebook is clearly the follower here, there are a number of awkward jokes and it's clear Facebook doesn't "get" AR or the Snapchat userbase. Snap is the first (primarily US) company to actually get users to use AR and QR codes (in the form of Snapcodes), not to mention the first social network to do it. Spectacles are the first camera that helps you experience video from the perspective of the person taking it. This is actually a long time coming, for anyone who watches Snapchat with the headphones in (think every kid 27 and younger because they are always listening to music), Snapchat is a very immersive experience -- today's mics are very sensitive and the realism of Snapchat makes you feel like you are there. Spectacles just take that to the next level, they will already be ready as immersive video glasses become popular. I'm way long on Snap philosophically but do not hold a position. I'm also in the AR space and I see Snap in the lead. [0]: https://www.engadget.com/2017/04/18/facebook-reveals-its-camera-centric-ar-future/ https://www.engadget.com/2017/04/18/facebook-reveals-its-cam...