I think people are writing off Snapchat prematurely after its first soft quarter. It takes a long time to build a successful advertising driven consumer applica

I think people are writing off Snapchat prematurely after its first soft quarter. It takes a long time to build a successful advertising driven consumer application. I agree that Facebook’s aggressive cloning of stories has impacted Snapchat but I think Snapchat is more than just a one feature company. I’d give it at least a year or so before declaring Snapchat a losing proposition. I say this because making significant changes to a product at Snapchat’s scale, I.e shipping new features, takes time. Unlike Twitter, I’ve been impressed with the amount of product that Snapchat has shipped over the last few years. I think the ability to ship a lot of product is a key thing that a lot of arm chair analysts neglect when talking about these applications. I’d also add to the above that I think a lot of people on his thread see Snapchat and Instagram as interchangeable applications. I’m not so sure about that. I use both for very different purposes. Another point people seem to forget is that Snapchat own Bitmoji. That app has been consistently in the top 5 apps on the AppStore every time I’ve checked over the last 6 months. I think the fact that Snap were able to buy another social company and not mess it up is highly underrated. Especially when you compare Bitmoji to what happened with Vine at Twitter.