Why is it that I always feel that location awareness is used vastly more against my interests than for it? With the exception of Google Maps, I can't think of a

Why is it that I always feel that location awareness is used vastly more against my interests than for it? With the exception of Google Maps, I can't think of a single instance where it's helped me. You can't watch this, because you aren't here. You can't listen to this because you aren't here. You can't subscribe to this. You can't download this app. In the case of O2 in the UK, you can't even use our website. But, you know, at least I'll get some ads in the wrong language because I'm an expat. Win win!