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Correct. Their UX is a barrier to entry to older folks to keep the user base young (<25). Anecdotal evidence: I know numerous people over 25 who have installed
by toephu2 9y ago
Correct. Their UX is a barrier to entry to older folks to keep the user base young (<25).
Anecdotal evidence: I know numerous people over 25 who have installed snapchat once and even twice (at an attempt to use it again) only to uninstall it after being unable to figure out how to use it. But the recent college grads and younger all get it.
- addicted 9y agoSounds like an extremely valuable demographic. Adults right before they start earning and kids who it's illegal to advertise to in many jurisdictions.
- kinkrtyavimoodh 9y agoThe UX is ridiculous but there're only so many 'operations' you can do on phones before you discover everything it does—swipe up/down/left/right, tap, double tap, long press, pinch, drag etc, so eventually you get all the gestures. Plus, Snapchat only has 3-4 'pages' (Activity in Android), so there is not much to discover. I think the UX barrier is a post-hoc generalization. Of all places, people on HN would agree that we tolerate (and often even embrace) much worse UXs if we are sold on the functionality. The git CLI is a mess, but it's far too powerful and functional a VCS to just ignore, for example. Sure, if the UX were nice, everyone would want to try Snapchat on their own, but there's a good chance you are not on the app because your friend group is not active on it, OR you don't care as much about the stuff they post on it. After all, it's social app.