The shopping portal, reviews, AWS, Kindle, and Echo are all direct touchpoints with users of some sort. If you're going to launch social, you could do a lot wo

The shopping portal, reviews, AWS, Kindle, and Echo are all direct touchpoints with users of some sort. If you're going to launch social, you could do a lot worse for a starting point... And in a broader sense, I'm much more optimistic about building a social network to unify disparate features that people already love, vs imposing one from the top down (e.g. G+). FB only got away with the latter because of being first, and seems to be pivoting to backfill as much functionality around it as quickly as possible.