This is not how companies behave in a market. As long as something which was previously part of the profit is cut out, costs will be realigned. This effect is

This is not how companies behave in a market. As long as something which was previously part of the profit is cut out, costs will be realigned. This effect is independent from the label used to justify this previous profit. If it does not end up like this, the companies allocation mechanisms were not working as expected in the first place.