A personal experience of mine: game A: spent $100's on Google ads ... made $0 revenue game B: spent $0 on Google ads ... made $100's revenue (disclaimer abou

A personal experience of mine: game A: spent $100's on Google ads ... made $0 revenue game B: spent $0 on Google ads ... made $100's revenue (disclaimer about other variables, YMMV, take with grain of salt, etc.)