Excellent. I appreciate that. From my perspective well-intentioned is charitable for a social engineering platform. I have no doubt that is an accurate descript

Excellent. I appreciate that. From my perspective well-intentioned is charitable for a social engineering platform. I have no doubt that is an accurate description for the vast majority of people involved, including the engineers you know, but this is almost a law of physics, it's too valuable to not be worth using; it's much more useful than old-school media: http://onlinelibrary.wiley.com/doi/10.1111/ajes.2017.76.issue-2/issuetoc http://onlinelibrary.wiley.com/doi/10.1111/ajes.2017.76.issu...