Absolutely. Sustainability only becomes an issue when there's something to sustain :-) Beginnings are a creative effort, undertaken by passionate pioneers (rar

Absolutely. Sustainability only becomes an issue when there's something to sustain :-) Beginnings are a creative effort, undertaken by passionate pioneers (rarely in it for the money), with outcomes that are notoriously hard to predict in advance. The hallmark of academia. That's why I said the later transition hurts -- it's a conceptual and cultural shift, not merely financial.